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Professor in Marketing

Dr. PAP Samantha Kumara

Professor in Marketing

PhD (WUT, China), MBA (Col, SL), BBA (Ruh, SL)

Department of Marketing

Research Interests

  • Brand Management
  • Consumer Behavior
  • Education
  • Marketing Information

Biography

Dr. Samantha is Professor in Marketing in the Department of Marketing, Faculty of Management and Finance, University of Ruhuna, Sri Lanka. He obtained his Bachelor degree from the University of Ruhuna, Sri Lanka; MBA degree from the University of Colombo, Sri Lanka and PhD from the Wuhan University of Technology, PR China. His teaching and research interests include marketing management, marketing information systems, brand management and consumer behavior. His papers appear in refereed journals including Journal of Brand Management, Journal of Customer Behavior, Services Marketing Quarterly and Journal of Enterprise Culture. He works as an Adjunct Professor in Business Administration in the School of Business Economics, the University of Fiji, the Fiji Islands.

Academic Degrees

  • PhD, Wuhan University of Technology, PR China, 2005-2008
  • MBA, University of Colombo, Sri Lanka, 2002-2004
  • BBA, University of Ruhuna, Sri Lanka, 1995-1999

Academic Appointments

  • Professor in Marketing, 2018 to present
  • Associate Professor in Marketing, 2014-2018
  • Senior Lecturer, 2000-2014
  • Lecturer, 1999-2000
  • Adjunct Professor, School of Business Economics, the University of Fiji, 2015

Awards and Honors

  • Outstanding Research Paper Contribution Award, International Research Conference on Knowledge for Growth and Development, University of Colombo, 2007.
  • Merit Pass, MBA Program, University of Colombo, 2004
  • The Best Student Award for the module of ‘Business Policy and Corporate Strategy’- Master of Business Administration Degree (MBA) Program, Faculty of Graduate Studies, University of Colombo, Sri Lanka, 2004.
  • Best Presenter Award at the Second Academic Sessions, University of Ruhuna, Sri Lanka, 2004
  • Accreditation in Teaching in Higher Education, SEDA, UK, 2001

Journal Articles

Impact of Organizational Citizenship Behavior on Perceived Service Quality in Hotel Industry
RM Ratnayaka, PAPS Kumara, MWSW Silva (2020). Journal of the University of Ruhuna7 (1), 25-42
Measuring the Readiness for Change among Academics: The Case of Transforming Sri Lankan State Universities into ‘World-class’ Status
PAPS Kumara (2020). Journal of the University of Ruhuna 7 (1), 1-5
Determinants Of Customer Loyalty: A Literature Review
Karunarathne, A.C., Samantha Kumara, P.A.P. (2018). Journal of Customer Behavior, 17 (1-2), 49-73.
Quest for Service Quality in Higher Education: The Priority of Higher Education in Sri Lanka
Ushantha, C. R. A. and Samantha Kumara, P. A. P. (2016). Services Marketing Quarterly, 37 (2), 98-108
Relationships between market and entrepreneurial orientation and organizational performance: empirical evidence from small and medium scale garment manufacturers in Sri Lanka
Wijesekara, W.A.D.S, Samantha Kumara, P.A.P. and Gunawardana, T.S.L.W. (2016). Journal of Enterprising Culture, 24 (1), 37-53
Undergraduates' intention towards entrepreneurship: empirical evidence from Sri Lanka
Samantha Kumara, P. A. P. (2012), Journal of Enterprising Culture, 20(1), 105-118.
Targeting Rural Yoghurt Market: A Way Forward
Samantha Kumara, P. A. P. and Buddhika A. S. (2012), South Asian Journal of Business and Management Cases, 1 (2), 203-209.
Perceptions of country of origin: An approach to identifying expectations of foreign products
Samantha Kumara, P. A. P. and Canhua, K. (2010), Journal of Brand Management, 17 (5), 343-353.
The country image effects on the milk powder market of Southern region in Sri Lanka
Fazeela A. J. F., Samantha Kumara, P. A. P and Herath, K. (2007), International Journal of Management and Enterprise Development, 4 (1), 82-95.
Perceptions of country of origin: An empirical evidence
Samantha Kumara, P. A. P. and Canhua, K. (2007), South Asian Journal of Management, 14 (1), 7-16.

Books

Profiling Consumer Perception of Country of Origin of Foreign Products: An Approach to Profiling Foreign Product Evaluation
Samantha Kumara, P. A. P. (2011), LAP LAMBERT Academic Publishing GmbH & Co. ISBN 978-3-8454-2243-5
Doing Social Research with SPSS: Basic Guide
Samantha Kumara, P. A. P (2010), Colombo, Sri Lanka: Sadeepa Publishers ISBN 978-955-661-451-0
Marketing Management: Introduction to Marketing and Marketing Information Systems
Samantha Kumara, P. A. P and Ubesekera, D (2009), Colombo, Sri Lanka: Godage Publishers- (Sinhala Medium) ISBN 978- -955-30-0070-5

Teaching

Undergraduate Degree Programs
2019-2020
MKT 3252: Academic and Technical Writing
Overview: this unit covers the fundamentals of academic and technical writing. The three main areas covered include writing process; developing a well-crafted and concise argument and evaluating, diagnosing, and revising texts written by yourself and others.
Postgraduate Programs
2019-2020
MBM 120103
Overview- This unit is designed to address the increased adoption of information management and communication systems in organizations, as a source of vital competitive edge. This unit covers key insights on information management and communication systems in a business context together with practical applications
 
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